The ITMA ASIA + CITME exhibition in Singapore wasn’t just another industry event—it was a heartbeat moment for the textile world. For us at Svegea of Sweden, it was a chance to stand shoulder-to-shoulder with visionaries, innovators, and changemakers who believe that textile manufacturing can—and must—be a force for good
With over 840 exhibitors and thousands of passionate attendees, the energy was electric. The conversations weren’t just about machines; they were about meaning. About how we, as a global community, can drive sustainability, embrace digital transformation, and build a supply chain that respects both people and planet.
At our booth, we weren’t just presenting technology—we were planting seeds for a better future.
Empowering Asia’s Green Transition
Singapore was the perfect stage for a pivotal shift. By bringing Swedish innovation closer to the dynamic markets of South and Southeast Asia, we’re helping manufacturers leap forward—not just in productivity, but in purpose.
We’re not here to sell machines. We’re here to build partnerships. To guide manufacturers through the maze of global regulations, ethical standards, and environmental goals. The conversations I had were rich with urgency and optimism—focused on resource efficiency, circularity, and renewable integration. Svegea’s solutions aren’t just engineered for performance; they’re designed to empower transformation.
Global Connection, Shared Values
One of the most inspiring moments was welcoming Anders Sjoberg, Swedish Ambassador to Singapore, to our booth. His presence was more than symbolic—it was a powerful endorsement of Sweden’s leadership in ethical innovation and sustainable industry.
We were also honored to host Therese Premler-Andersson, General Secretary of TMAS. Her visit reminded us that collaboration is the cornerstone of progress. No single company can solve the textile industry’s challenges alone. But together—through shared knowledge, mutual respect, and bold action—we can reshape the future of fashion and manufacturing.
Beyond the Sale: A Promise to the Future
As we dismantled our booth, what lingered wasn’t the hum of machinery—it was the spirit of possibility. ITMA ASIA + CITME reaffirmed our belief that innovation and ethics must walk hand in hand. The focus wasn’t on quantity—it was on quality, impact, and intention.
These four days have galvanized our mission. We will continue to develop durable, high-performance technologies that enable manufacturers to produce exceptional garments while protecting our planet. The journey doesn’t end here—it begins anew, with deeper partnerships and bolder goals.
Tack för stödet (Thank you for the support). If you’re ready to elevate your sustainable production, I invite you to connect with our team leader, Håkan Steene, for a hands-on demonstration of the EC COLLARETTE 200 and EC 50: h.steene@svegea.se.
Let’s build the future—together.
